The lovely Helen has agreed to be my first guinea pig.... ahem... I mean interviewee! I hope you all enjoy finding out a little bit about her and her wonderful emporium.
Tell us a bit about who you are and what you do.
My name is Helen Wilde, I live with my husband, a Beagle called Bunty and a house Rabbit called Pan in a little Derbyshire village, I launched the online emporium www.fromthewilde.com in July 2010.
What made you start? Until 'From the Wilde' was born last July I was working for Europes largest art publishing house as a fine art dealer and running one of their galleries. After a rather nasty health scare at the start of last year I decided that I needed to move out of the city and go back to the countryside that I've always loved. I hung up the suit, bought some wellies, got married, bought a dog and created 'From the Wilde' - I've always been passionate about contemporary design and British craft, I have a Ceramics degree and had always wanted my own gallery.
Do you consider yourself/the business a sucess? Why is that? Having not been in business for a full year yet I consider everyday a success! whether it be a new follower on facebook, a magazine feature or a new client.
What do you want your business to grow into? a beautiful online emporium of handmade quality products, I don't want to create a mass market of hundreds of artists or be a jack of all trades!
Is this what you thought you would be doing when you left school, What were your dreams? I always knew it would be something craft/design led - I gave up a place at Oxford University to do a pottery course!
Do you prefer handmade or high street? What are you favourite shops? Always handmade, I actually prefer antique/vintage products to new - our house is over 200 years old and i can never resist a good antiques market! (or skip to that matter) I believe in spending money on quality products and looking after them!
Whats your "secret vice"? I most certainly have a penchant for 'Mulberry' handbags (If my husband asks - they were in the sale... honest - ;) and don't laugh.. seeds! I love growing my own veg, fruit and flowers - I have drawers full of seeds!
One thing you wouldn't tell your parents? a very long time ago I was lucky enough to live in St Ives and whilst there i was arrested for skinny dipping... O the shame!
Helen is offering our readers the chance to win a Poppy Treffry tea towel Simply comment on this post and tell us what you love best about From the Wilde. A winner will be selected at random on 25/3/2011
And for those of you that either don't win or can't wait till then, Helen is giving our readers 15% off with the code 2222