Monday, 21 March 2011

From the Wilde, A interview & Chance to win a Poppy Treffry tea towel.

Competition now closed.

The lovely Helen has agreed to be my first guinea pig.... ahem... I mean interviewee! I hope you all enjoy finding out a little bit about her and her wonderful emporium.



Tell us a bit about who you are and what you do.
My name is Helen Wilde, I live with my husband, a Beagle called Bunty and a house Rabbit called Pan in a little Derbyshire village, I launched the online emporium www.fromthewilde.com in July 2010.

What made you start? Until 'From the Wilde' was born last July I was working for Europes largest art publishing house as a fine art dealer and running one of their galleries. After a rather nasty health scare at the start of last year I decided that I needed to move out of the city and go back to the countryside that I've always loved. I hung up the suit, bought some wellies, got married, bought a dog and created 'From the Wilde' - I've always been passionate about contemporary design and British craft, I have a Ceramics degree and had always wanted my own gallery.



Do you consider yourself/the business a sucess? Why is that? Having not been in business for a full year yet I consider everyday a success! whether it be a new follower on facebook, a magazine feature or a new client.

What do you want your business to grow into? a beautiful online emporium of handmade quality products, I don't want to create a mass market of hundreds of artists or be a jack of all trades!



Is this what you thought you would be doing when you left school, What were your dreams? I always knew it would be something craft/design led - I gave up a place at Oxford University to do a pottery course!

Do you prefer handmade or high street? What are you favourite shops? Always handmade, I actually prefer antique/vintage products to new - our house is over 200 years old and i can never resist a good antiques market! (or skip to that matter) I believe in spending money on quality products and looking after them!



Whats your "secret vice"?  I most certainly have a penchant for 'Mulberry' handbags (If my husband asks - they were in the sale... honest - ;) and don't laugh.. seeds! I love growing my own veg, fruit and flowers - I have drawers full of seeds!

One thing you wouldn't tell your parents? a very long time ago I was lucky enough to live in St Ives and whilst there i was arrested for skinny dipping... O the shame!

Helen is offering our readers the chance to win a Poppy Treffry tea towel  Simply comment on this post and tell us what you love best about From the Wilde. A winner will be selected at random on 25/3/2011

And for those of you that either don't win or can't wait till then, Helen is giving our readers 15% off with the code 2222


Posted by at

21 comments:

  1. Marzena21 March 2011 at 02:37

    my favourite is Muffin Wrap :)

    szmarzena(at)yahoo(dot)co(dot)uk

    ReplyDelete
  2. Chain of Daisies21 March 2011 at 11:46

    what a fab interview!

    ReplyDelete
  3. Margaret21 March 2011 at 12:01

    Really interesting interview, I love that collection of cushions, very nice!

    ReplyDelete
  4. Gina R.22 March 2011 at 11:13

    From the Wilde has tons of gorgeous stuff...but I do love the plates...especially the "Bear Smells Cake" side plate...my OH's name is "Bear" and that would make a very appropriate gift lol

    @BearsBlueGirly

    ReplyDelete
  5. OddSox aka Thesockgarden22 March 2011 at 11:25

    What a fab choice of items - one of my favourites are Hannah Turners Bird Egg Cups - they're brilliant! Great interview & a really good view of 'success'. x

    ReplyDelete
  6. Erica Hughes22 March 2011 at 11:39

    Great things on that website, but I think I like the owl tea cosy best:
    http://www.fromthewilde.com/shop/index.php?route=product/product&path=35_100&product_id=60

    ReplyDelete
  7. SuperLucky Di23 March 2011 at 14:34

    I love all the button badges, they're gorgeous!
    @superluckydi

    ReplyDelete
  8. Andrea Johnson24 March 2011 at 05:41

    I love the egg cups, they're fab and so different!!! @casperthegh0st

    ReplyDelete
  9. Dottie24 March 2011 at 13:53

    Great interview :o) I always like seeing the person behing the shop. Really difficult to choose but I really like the egg cups (they are on my wanted list now!)

    Dottie x

    ReplyDelete
  10. Claire Toplis25 March 2011 at 03:13

    @needaphone this has really inspited me for my Deryb school fair in June x

    ReplyDelete
  11. mummy2425 March 2011 at 03:17

    i love the egg cups, especially the owl ones! @ashlallan

    ReplyDelete
  12. Galina Varese25 March 2011 at 06:24

    A very inspired interview, thank you! Love Orange Sitting Hare and "Light as a feather" oil (it is stunning).
    The tea towel reminds me of our holidays in Cornwall, my favourite place.

    ReplyDelete
  13. Dawn Adams25 March 2011 at 06:56

    Love the Serving plates, especially 'Sleeping Cat' and 'Peacock'

    ReplyDelete
  14. Dawn Adams25 March 2011 at 06:57

    Forgot to say following @DawnieEa

    ReplyDelete
  15. victoriasavill25 March 2011 at 11:35

    So much choice but the egg cups are just fab!

    ReplyDelete
  16. victoriasavill25 March 2011 at 11:36

    Sorry - Twitter name for above comment is @sugarplum70

    ReplyDelete
  17. JaneMorfett25 March 2011 at 14:07

    I like all the different cushions best they look great!
    @sophiejanem

    ReplyDelete
  18. raj25 March 2011 at 14:19

    The "Beatty" Apron is so pretty
    @rajmse

    ReplyDelete
  19. Unknown25 March 2011 at 14:24

    I love the lovers lights, they are so unique!
    From the wilde is a great new site I have found!
    @vickyd4v3

    ReplyDelete
  20. bloomers26 March 2011 at 15:27

    There are so many gorgeous things but I really love cushions and one of my favourites is the Mr & Mrs Wool cushions.
    Facebook - Kirsty Fox
    Twitter - @bloomingfox

    ReplyDelete
  21. twannywun26 March 2011 at 17:03

    i love Bee Mine Earrings

    karen scammell
    twannywun at hotmail dot com

    ReplyDelete

Subscribe to: Post Comments (Atom)